Blogging has become more than just a popular means for sharing your thoughts online. For companies, blogs are an important channel for content marketing, and for business leaders, they provide an effective medium for shaping popular opinion. Blogs allow executives to demonstrate thought leadership, give their company a public face, control their image in the media, and communicate with stakeholders in a more personal and authentic way. There are more advantages than disadvantages, which I’ve outlined in full below. Getting started as a CEO blogger comes with its challenges. When you’re busy leading a company, finding the time to write can be a barrier. So too is coming up with ideas for things to write about. One of the best ways to get started, however, is by drawing inspiration from existing blogs and adapting the strategies that have worked for others. Need a jumping off point? Hearing from a CEO about an upcoming roadmap or new product release never hurts. For t...